ABOUT US

What About Rural Health

What About Rural Health?™️ (WARH?) is a dynamic health communications brand powered by a global network of dedicated volunteers. As a global voice designed to spark meaningful conversations and resource-sharing to elevate rural health on the global agenda.

With over 3.4 billion people living in underserved rural communities worldwide—many facing alarming inequities in healthcare access—up to 60% lack essential services (WHO, 2023). 

As a hub of rural health enthusiasts, policymakers, practitioners, and researchers, WARH? promotes engagement, knowledge exchange, and solution-driven collaborations to improve healthcare delivery in limited-resource and hard-to-reach communities.

Founded with a vision to address health disparities in rural communities globally, What About Rural Health?™️ (WARH) is committed to mirroring the intersectional issues ranging from education to climate, environmental, cultural sensitivity, technology, innovation, and more within rural health from a global perspective—driving conversations and actions that place rural health at the forefront of global health discourse.

Our approach to rural health will cover more than just healthcare access; we adopt digital advocacy, communication, research, community engagement, and knowledge-sharing, to bring visibility to the multifaceted issues creating rural health challenges while promoting learning and best practices that drive sustainable healthcare actions. Furthermore, WARH? explores rural health practices in developing economies and shares practical insights that can inspire innovative changes even in wealthier regions. By examining the interconnectedness of urban and rural health issues, we highlight why understanding diseases and other public health issues from a rural perspective is critical to improving global public health efforts.

At What About Rural Health?, we share key learnings from rural healthcare to strengthen global health systems. By learning what works and what doesn’t, we uncover solutions that drive better health outcomes for everyone. Through education and community awareness, we empower rural communities, build stronger and healthier systems, and advocate for a healthier future for all.

Why Rural Health?

The rural-urban divide in healthcare is vast, with rural communities facing persistent challenges such as inadequate health facilities, limited access to skilled health professionals, and a lack of essential medical supplies. These gaps result in poor health outcomes, preventable deaths, and a lack of opportunities for rural populations to live healthy lives.

As the rural population continues to grow, the need for action becomes eminent. At WARH? We believe that rural health is not a niche issue, but rather a global health concern, and addressing them, especially in low-income communities, is critical for global health security. Therefore, we must work together, across all sectors with a common goal, to ensure that everyone, regardless of where they live, has access to the healthcare they deserve.

Our Global Reach

Our work is more than just a cause—it’s a movement. What About Rural Health? (WARH?) drives change through targeted communication campaigns and strategic alliances with key global stakeholders, including:

  • International & Local Organizations
  • Pharmaceutical Companies
  • Think Tanks & Research Institutions
  • Public Health Institutions & Policy-Makers
  • Rural Health Advocates
  • Institutions of Learning

With a global presence spanning Africa, Asia, Europe, and the Americas, WARH? collaborates with these partners to shape the future of rural health and advance a program agenda that delivers real, on-the-ground impact.

As we continue to grow, we remain committed to expanding our reach, influencing policy action, and driving systemic change to improve healthcare access for underserved communities worldwide.

OUR VISION

A global health ecosystem where rural health receives greater attention; is no longer an afterthought but central to public health discourse. By driving conversations that shape informed policies, impactful programs, innovative solutions, and sustainable investments, we bridge healthcare gaps and ensure equitable access for underserved communities, regardless of geography.

OUR MISSION

We leverage multiple digital platforms to spark meaningful conversations that advance global health equity for rural communities. “What About Rural Health?” is a dynamic digital resource hub where rural health enthusiasts, policymakers, researchers, and practitioners converge to bring visibility to rural health issues. Through knowledge sharing, collaboration, community engagement, resource mobilization, advocacy, education, and scholarly exchange, we will drive actionable and sustainable solutions for improving equitable healthcare accessibility.

OUR VALUES

  • Innovating
  • Engaging communication
  • Shaping opinions
  • Driving sustainable ideas

OUR CORE MANDATE

  1. Engaging Conversation: we use various multimedia approaches to host discussions, roundtables, webinars, storytelling, and digital dialogues that bring experts, advocates, and community voices together to keep rural health issues on the global agenda.
  2. Build a Knowledge Hub: Curate an accessible digital repository of research, resources, tools, policy briefs, funding, career and professional opportunities, and best practices on rural health.
  3. Mobilizes Action & Collaboration: Connect stakeholders—health professionals, NGOs, government agencies, funders, and community-led initiatives to develop and implement scalable solutions for rural healthcare accessibility.
  4. Influences Policy & Investment: shape public health policies and resource prioritization by translating grassroots realities into evidence-backed policy recommendations.
  5. Amplify Community Voices – Share stories from rural areas, highlighting real challenges and innovative grassroots solutions.

OUR STRATEGIC APPROACHES

What About Rural Health?™ (WARH?) is more than a communication brand. It is a global movement for rural health equity, leveraging digital storytelling, advocacy, and collaboration to ensure rural health is prioritized in global health discourse, policy, and investment. 

  1. WARH? Studios™: Amplifying Rural Health Voices through Storytelling

WARH? Studios leverage innovative podcasting platforms to transform storytelling with immersive audio and visual content, featuring real-life accounts, expert insights, cutting-edge research, and current events. This approach delivers authentic rural health narratives directly from the source, making it a powerful tool for advocacy.

Supported by strategic campaigns, the podcast extends its reach, sparking dialogues, inspiring action, and influencing policy changes. With each episode, WARH? Studios™ turns storytelling into a catalyst for equitable healthcare access—ensuring that rural health issues are not just heard but impossible to ignore.

The WARH? Studio & Podcast is a powerful platform that amplifies real-life rural health experiences, elevating the voices of those affected and those working to solve these challenges. Combining expert insights with policy discussions, we bring these critical conversations to a global audience, driving awareness and action. each episode:

– Features first-hand stories, expert dialogues, and policy-driven conversations.

– Engages healthcare professionals, and policymakers deep-diving into policy, governance, and innovative approaches critical for rural health action

– Available on Spotify Podcasts, YouTube, audible, and other major streaming platforms.

  1. Keeping the Conversation Alive with our Newsletters

The WARH? newsletter is curated to keep our audience informed, engaged, and connected to the latest developments in rural health. 

– Sent monthly for continuous engagement. 

– Highlights success stories, upcoming events, webinars, conferences, networking opportunities for early career professionals and advocates, research findings, expert opinions, policy updates, and legislative tracking. 

– Distributed via email, LinkedIn, and WARH?’s digital platforms to maximize reach. 

  1. Global Volunteer Collective

WARH? is building a global network of volunteers who contribute their expertise, time, and passion to advancing rural health. 

– Public health advocates leading community mobilization. 

– Healthcare professionals offering frontline insights. 

– Researchers and scholars providing data-backed studies. 

– Policy experts influencing legislative conversations. 

– Digital communicators amplifying rural health issues worldwide. 

Volunteers engage in content creation, grassroots advocacy, policy discussions, and research collaborations to amplify the Rural Health Conversation and drive sustainable change 

  1. Digital Space Community of Practice

WARH? hosts Community of Practice (CoPs) on LinkedIn and Facebook, a space for experts and advocates to connect, collaborate, and engage in knowledge-sharing. 

– Healthcare providers, researchers, and policymakers to connect and exchange ideas. 

– Global rural health professionals to share best practices, case studies, and policy briefs. 

– Thought leaders and stakeholders to collaborate on improving healthcare access in Low-resourced communities. 

These communities provide ongoing discussions, expert-led conversations, and a knowledge hub for rural health equity.

  1. Digital Media Strategy

WARH? leverages multiple digital platforms to disseminate high-impact, visually engaging rural health content. 

– Instagram & TikTok: Carousel posts, Reels, Stories featuring testimonials, environmental insights, and educational content.

Engagement: Use polls, quizzes, and “Ask Me Anything” sessions to involve the audience.

– Twitter X: Threads, live tweeting events, and retweets of advocates’ stories.

Engagement: Participate in trending health conversations and tag influential stakeholders, host periodic twitter spaces on rural health.

– Facebook: Long-form posts, photo albums, and group discussions on the holistic aspects of rural health.

Engagement: Build community groups for resource sharing and networking.

– LinkedIn: Thought leadership articles, Policy-focused content, infographics, and event promotions.

Engagement: Tag policymakers and global health organizations to spark professional discussions

– YouTube: Mini-documentaries, interviews, and explainer videos connecting multifaceted issues and health

Engagement: Encourage comments and collaborations with healthcare influencers

Each piece of content is crafted to educate, inspire action, and sustain the dialogue on rural health issues.

  1. Webinars & Events – Connecting Experts and Communities

WARH? hosts webinars and live discussions featuring global health leaders, policymakers, and rural health practitioners. These events: 

– Facilitate real-time discussions on pressing rural health challenges and innovations. 

– Offer networking and professional collaboration opportunities. 

– Include live Q&A sessions with top experts and advocates. 

  1. Policy Engagement & Strategic Partnerships

WARH? collaborates with community-led initiatives, government agencies, global health organizations, and research institutions to shape policy and funding decisions.

this includes: 

– influencing rural health policies and funding priorities

– utilize a data-driven approach for rural health policy improvements.

– bridging the gap between research, policy, and implementation 

– Building cross-sector partnerships to elevate rural health in global health agendas.

THE TEAM

CHINASA IMO

WARH? Convener

Chinasa U. Imo –
Development and Global Health Policy Strategist

Chinasa U. Imo is a development and global health policy strategist with over a decade of experience in the health development sector. She specializes in designing and implementing policies and programs that strengthen health systems, enhance governance, foster social accountability, and expand access to quality healthcare, particularly for underserved populations such as women, youth, and children in low-resourced, hard-to-reach, and volatile communities.

Otutubuike Chukwudi

Brand Communications Strategist

Nsikak Kingsley Elijah

Digital Content Strategist

Get updates from our newsletter

Follow the trends in rural health around the world by subscribing to our newsletter.

You can unsubscribe from newsletters at any time.